A Note from Andi.
I often say that my favorite word is “apothecary.” Why? Because, by definition, an apothecary is a professional who formulates and dispenses advice and elixirs to make someone feel better.
Whenever I spot an apothecary shop, I make a point of venturing inside. I love the sights and smells of the various boutiques, the healing combination of lavender, leather and licorice. I explore every corner, looking to discover the treasure hiding in that colorful, modern-day clutter. This progressive vibe in this old-world environment lifts me up. It inspires me. Maybe it is the bottles – large, small, all different shapes, colors – perfectly placed and organized on rows of tall shelves, with the illusion that they are filled with magical potions or modern-day cures. Maybe it’s the deep knowledge of the apothecary owner, and how they can locate and explain the benefits of everything in their store. Or the fact that no two apothecaries are the same, and has something for just about everyone.
I want to do the same for you. Let’s find the hidden secret that will unlock your brand, your product, or your creative path forward.
“My team of creative professionals consists of award-winning strategists, designers, developers, writers, illustrators and dreamers, all of whom produce thought-provoking work for the real world.”
Welcome to my Apothecary.
This is my “shop,” complete with creative solutions for brand managers, high-end elixirs for the creative soul, and advice for the confused. Browse the aisles. Shake a bottle or two. And feel free to ask the proprietor for help. Think of me as your creative pharmacist, advocate, and advisor for all of your issues, aches, pains, and daydreams. I have an open mind, an ambitious nature, and a hint of rebellion. Most important, I have reliable references, trained apprentices, and extensive creative experience. Let me use my scales to weigh your possibilities and my tools to grind out the best in you. I only use high quality, professional grade ingredients, tested for potency and purity. So, bring your sweet imagination—and your desire to cure your creative hang-ups or hangovers. The apothecary is open for business …now how may I help you?
Eclectic Elixers for any Creative Ailment
What is your creative challenge? Whether you’re carting post-its and scraps of paper, have your dreams and goals in a cardboard box, or a desktop littered with messy folders, you’ve come to the right place. I thrive on rolling up my sleeves and diving into the creative process. Let’s strategize a game plan and put a proper team in place. I guarantee results.
It doesn’t bother me that I can’t do it all. My team of creative professionals consists of award-winning strategists, designers, developers, writers, illustrators, and dreamers, all of whom produce thought-provoking work for the real world. They are the jars on my shelves. Shake them. Test them. Try them. I think you’ll like what you see.
My Methods & Prescriptions
I am guided by a strong belief that design is a problem-solving tool. It is a way to turn ideas into reality—or provide a creative prescription that we can follow throughout our process.
Having spent 25 years in the advertising and design industry—15 of which were as founder of Madcreek, LLC—I’ve developed a creative process that’s as flexible as it is comprehensive. First, I familiarize myself with your challenges; then, I create a solution that works for you and your audience. My prescriptions include a dash of many elixirs, since I believe strategy, data, content, and design work in harmony.
Recently, I realized that my lust for creativity and problem-solving had no boundaries. I dove into multiple labors of love, creating art societies and town-wide ‘art walks,’ managing fine artists, and co-writing children’s books. I’ve tackled interior design projects, taught software applications, and have even written short stories and memoir essays. Plus, I co-founded “Project CheerUP!”, a positivity movement uniting cheerleaders to CheerUP! the world, literally.
The world is your oyster. Let’s find your pearl.